Executive Summary

In a concerted effort to raise my profile as a fashion photographer I will be focusing my work around a series of editorial submissions made to a number of fashion magazines.

My intent is to shoot and submit three editorials for submission into three different magazines. These will be shot with the publications needs in mind and taking into account the current fashion trends.

I will submit a minimum of 20 images for display by the 22 November 2011. These images will be displayed as a full editorial shoot including layout relevant to its intended publication. Images will be presented at the publications native size on stock that represents its intended publications stock.

Please see the remainder of this document for greater detail on all aspects of this photographic job.

Regards,

Guy Young

Editorial shoot outline

I will shoot three editorials based on real magazine submission briefs. As I have only had one submission brief to date I will post further information on future submission briefs as they come to light.

One editorial submission brief that I have acted on is a brief from a new magazine named ‘Stray’. The submission guidelines are as follows;

With this brief, I teamed up with a group of like-minded creative artists to formulate an editorial shoot that captured Stray’s intent.

We chose to work on a submission based around the ‘Smoke and Mirrors’ theme and focused our efforts on shooting an inspirational and creative editorial using a literal translation of the theme.

Below shows one of the images shot for this editorial.

The remaining two editorials I will shoot will utilise the same approach to their creation, taking in account the publications needs and target audience.

I have chosen a couple magazines which I have approached for consideration. These two magazines, ‘Kurv’ and ‘Frankie’, share a similar style, with each magazine showcasing fashion, beauty and culture. Kurv has three editions annually and is printed with a gloss finish. Frankie is a bi-monthly publication printed with a matt finish.

I will post the submission briefs on my blog as they become available.

Schedule

Below is a schedule of events for completing the shot list in accordance with your brief.

Date	Taskings	Deadlines
9/08/2011	Hand in proposal	Proposal Due
16/08/2011	Meeting for Frankie shoot
23/08/2011	Show Smoke and Mirrors shoot	Progress Report
30/08/2011	Model audition for Frankie shoot
6/09/2011	Meeting for Kurv shoot	Progress Report
13/09/2011	12/09/11 shoot Frankie shoot
20/09/2011	Model audition for Kurv shoot	Progress Report
27/09/2011	Edit and submit Frankie shoot
4/10/2011	3/10/11 Shoot Kurv submission
11/10/2011	Edit Kurv Shoot
18/10/2011	20/10/11 Kurv submission due
25/10/2011	Prep editorials for print	Progress Report
1/11/2011	Print editorials
8/11/2011	Final mounting of editorials
15/11/2011	Digital and print submissions complete
22/11/2011	Assessment	Assessment week

Deliverables

Along with regular progress updates in digital form, I will present to you on the week of the 22^th November 2011, at a time of your choosing, a completed folio of work comprising digital and printed images as per below;

Digital:

Three completed editorials in the following formats;

· RAW files

· JPEG files at 300dpi

· Screen versions to suit your template

Print:

Three completed editorials printed on simular stock as its intended publication and at the native size of that publication. The prints will be mounted on a heavy stock to keep them flat for display.

Costing

Below is a breakdown of costs in order to achieve the outcomes listed above.

Desciption	Cost
Models	$0.00
Props	$300.00
Clothing	$0.00
Travel	$400.00
Phone	$80.00
Meals and Incidentals	$300.00
Media	$600.00

Total	$1,680.00

Summary

As detailed in the previous pages, I will focus my efforts at shooting three visually stunning editorials for real consideration in three publications.

I will use the skills and inspiration I have gained throughout my photographic career to deliver my intent. I trust that my work represents the passion I have for this genre and it brings you as much pleasure viewing it as it does for me creating it.